Via Variety.com
The Walt Disney Co. and Lucasfilm want to introduce the “Star Wars” film franchise to younger audiences and families through interactive story books called “Star Wars Journeys” that launch today. The app-based experience, available only on Apple devices as of now, is the first digital “Star Wars” product that Disney and Lucasfilm have developed in-house since the Mouse House bought Lucasfilm in 2012.
The plan is to launch An app for each “Star Wars” film leading up to J.J. Abrams’ “Star Wars: Episode VII,” in theaters Dec. 18, 2015. Each installment of “Journeys” costs $6.99 on Apple’s App Store.