Via StarWars.com by Mark Newbold:

The Star Wars saga has shown us that Han, Luke, Leia, and company had regular brushes with danger, fighting their way out of close scrapes and situations. Here on Earth, the kids of the ’70s and ’80s faced similar terrors, albeit of a slightly less stellar nature. Moms and dads worldwide, desperate to find a way to get their kids to get into the daily routine of brushing their teeth, quickly realized that there was no better way to make it happen than to give their kids the coolest option in oral hygiene — Star Wars toothbrushes. And so it was that from the late ’70s to the mid ’80s kids were raging about their new toothbrushes, adorned with a selection of their favorite characters. Just think, you could brush and go with Threepio, fight the plaque to Hoth and back, scrub your gums with Rebel chums and safely chew thanks to Artoo. Battling tooth decay had suddenly become fun.

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