HOW MUSTERBRAND BRINGS STAR WARS INTO HIGH-END FASHION

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Via Starwars.com:

THE FASHION LABEL’S CO-FOUNDER AND CEO, KNUT BERGEL, SPEAKS TO STARWARS.COM ABOUT MAKING A NEW KIND OF STAR WARS APPAREL, THEIR STUNNING ROGUE ONE JACKETS, AND MORE.

For over half a decade now, Musterbrand has been making its mark in the realm of fandom-focused wearables with small, but impressive strides. The designer brand takes “geek fashion” and elevates it into the realm of high-end, with pieces that aren’t just good looking, but well-made, too. German ingenuity and an eye for style combine to create the company’s long-lasting clothing, giving fans pieces that they can hold onto for years. While the company’s roots began in gaming, it quickly expanded into the realm of film and fantasy, before making the jump into hyperspace that led to their 2015 collection for The Force Awakens.

Now, nearly a year after that collection’s release, Musterbrand has cooked up unique takes on galactic fashion with everything from beautiful knit scarves to ominous Sith-inspired coats. Going into this winter and the release of Rogue One, the plan seems to be the same: to create wearable pieces that fans can keep for life. Musterbrand is releasing four new, stylish pieces: the first pair, available to order now, are two knit pieces based on Kylo Ren and the heroine of The Force Awakens, Rey. The second set, which was just released, takes Rebel style and spins it for everyday use with two Rogue One jackets — based on Jyn and Cassian — for men and women. The jackets, like many of Musterbrand’s Star Wars pieces, also sport custom lining with an all-new design celebrating the spirit of the Rebel Alliance.

StarWars.com sat down with Musterbrand co-founder and CEO, Knut Bergel, to talk about the experience so far and what the company has planned for the rest of 2016.

StarWars.com: Musterbrand has been producing high-quality Star Wars pieces for a little while now. Can you tell us a little bit about the company’s story with the franchise?

Knut Bergel: Our background is in games, but after our first year of sales, we had an initial chat with LucasArts — this was before Disney — but this past year, we had been asked by a partner to work on Star Wars: The Force Awakens. And now, obviously, it’s sort of a natural thing that we’re continuing with Rogue One and coming up with other categories, like knitwear and expanding with a shoe collection.

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