Via Starwars.com:

For a long time, I didn’t understand the point of a personalized license plate. I still can’t wrap my head around some of the letter and number combinations people choose — especially when they’re so abbreviated that they’re impossible to understand — but when it comes to expressing fandom, I get it. When I lived in Los Angeles and was stuck in traffic on my daily commute, I’d regularly spot a blue car with a “YUBNUB” license plate. That little Star Wars reference among the sea of barely moving vehicles always brightened my day.

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