Via Starwars.com:
THE STORY OF HOW ONE COLLECTOR ACQUIRED THE ORIGINAL MOLDS FOR MAX REBO, SY SNOOTLES, AND MORE CLASSIC COOKIES.
With the release of Return of the Jedi in 1983, Pepperidge Farm produced the first set of Star Wars cookies ever offered in the US. Pepperidge Farm Star Wars cookies were sold in small boxes in three different flavors: chocolate (Imperial Forces), vanilla (Rebel Alliance I), and peanut butter (Rebel Alliance II), with five different cookies per box. The peanut butter cookies consisted of R2-D2, C-3PO, Chewbacca, Admiral Ackbar, and Max Rebo, and the vanilla cookies were Luke Skywalker, Princess Leia, Han Solo, Yoda, and Wicket. And of course, the bad guys got the dark side chocolate set with Darth Vader, Emperor’s Royal Guard, Jabba, Bib Fortuna, and Gamorrean Guard. While short-lived, these were in stores long enough to offer a couple of box variations and mail away offers.

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