Category Archives: Her Universe
Her Universe Geek Fashion to Join the “Magic” of Disney D23!
HER UNIVERSE Brings Fangirl Fashions to
D23 EXPO 2015
Geek Fashion will Join the “Magic” of Disney’s D23
Groundbreaking fangirl fashion company, Her Universe™, announced that it will be making its first appearance at D23 EXPO 2015, Disney’s ultimate fan event held at the Anaheim Convention Center August 14th thru the 16th. Some of the company’s most popular geek designs (both apparel and jewelry) and new exclusives from Star Wars and Marvel will be offered at two different Her Universe boutiques – Apparel Location A315 and Accessories Location C2005. In addition, with every purchase of $50 or more customers attending D23 will receive a FREE Her Universe lanyard (also available to purchase for $5.00) and each Her Universe boutique will have a FREE Star Wars or Marvel sticker to give away just for stopping by (while supplies last).
“I am a HUGE Disney fan so it’s a dream come true for me to bring Her Universe to D23,” said actress, entrepreneur and Her Universe Founder, Ashley Eckstein. “I cannot wait to geek out with fellow Disney fans and celebrate Star Wars and Marvel together.”
“We are thrilled to have Her Universe make its first appearance at D23,” added Michael Rego, Chief Executive Officer of The Araca Group. “We look forward to bringing some of our most iconic fashion-forward designs from Star Wars and Marvel for fangirls to add to their wardrobes!”
Ashley Eckstein, who is also the voice of Ahsoka Tano from Star Wars: The Clone Wars and Star Wars Rebels will be at the Her Universe booth greeting fans throughout the weekend and will be in the Disney/ABC TV Pavilion on Sunday from 6-7pm for a special meet and greet where fans will receive an exclusive Star Wars Rebels mini-poster.
Her Universe and Hallmark – Giveaway of itty bitty Proportions!
Ashley Eckstein Talks The Impact Of Her Universe, Star Wars: Rebels Role
Via Blastr.com:
The Her Universe Fashion Show rocked San Diego Comic-Con, so we caught up to chat with founder Ashley Eckstein about what’s next. Of course, we also talked to her about her role as Ahsoka in Star Wars: Rebels.
The Her Universe Fashion Show has quickly grown into a SDCC tradition, with wild and geeky fashion displayed in the classic runway environment. The event is a ton of fun, and it shows off some of the coolest geek-wear on the planet. Well, guess what? They’re turning the show into a full-on reality TV series on Comic-Con International SVOD channel, and we got the scoop from Eckstein on that project.
Eckstein also chatted a bit about her major Star Wars animated character Ahsoka, who recently made the transition from The Clone Wars to Star Wars: Rebels. She’s been a true creative spark to the new series, and Eckstein opens up about the character’s impact and the riskiness involved in creating this strong, female character.
NEW Comic-Con Fashions Available NOW!
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Her Universe Returns to SDCC with NEW Fangirl Fashions!
HER UNIVERSE Returns to San Diego Comic-Con
with In-Demand Fangirl Fashions
Geek Style is front and center with Her Universe
NEW YORK, NY – July 7th, 2015 – Groundbreaking fangirl fashion company, Her Universe™, announced today that it will be returning to San Diego Comic-Con International with all of its most popular geek girl styles. The convention will be held at the San Diego Convention Center from July 9th to the 12th. Actress and Her Universe Founder, Ashley Eckstein, revealed that Her Universe will debut several new designs and will offer its most popular dresses, cardigans, fashion tops, skirts, hoodies, jewelry and much more from Star Wars, Marvel, Star Trek, Studio Ghibli and Nerdist. As with previous years, the Star Wars Her Universe boutique will be located in the Lucasfilm Pavilion (#2913Q). This year, however, fans will find a second Her Universe boutique (#1317) filled with other fangirl fashions from Marvel, Star Trek, Studio Ghibli and more.
“We are excited to bring our Her Universe boutique back to San Diego Comic Con,” said Ashley Eckstein. “Elevating our product like it’s never been before; we have an assortment of casual and dressy options to beautifully express your fandom and Flaunt Your World!”
“We are thrilled to be expanding our footprint at SDCC this year, with two boutiques” added Michael Rego, Chief Executive Officer of The Araca Group. “We are continuing to develop and produce merchandise for some of the most iconic and beloved brands in the world. We are looking forward to another great year at SDCC.”
Her Universe, which is celebrating its 5th anniversary this summer, will be producing the second annual “geek couture” Her Universe Fashion Show with its partner, Hot Topic, for this year’s San Diego Comic-Con. The event, which will offer two winners the opportunity to design a fashion collection with Her Universe for Hot Topic, will be held July 9th, 6pm, at the Manchester Grand Hyatt Hotel in San Diego. Her Universe and Hot Topic will also be presenting a special screening of Studio Ghibli’s beloved film Spirited Away, hosted by Ashley Eckstein, after the fashion show, on Thursday, July 9th at 9pm at the Horton Grand Theatre in San Diego’s Gaslamp Quarter. Entry to the screening requires a ticket. Drawings for entry tickets at the Horton Grand Theatre will be held on Thursday, July 9th at 9am in the Autograph Area (upstairs in the Sails Pavilion) of the San Diego Convention Center. In addition, fans will be able to catch Ashley Eckstein on the following panels, Friday, July 10th, at San Diego Comic-Con:
1:00pm – “The Business of Geek Fashion” in room 14A
3:00pm – BBC/”How Comic Books Took Over Hollywood” in room 25ABC
HER UNIVERSE FASHION SHOW AT SDCC
GEEK COUTURE TO INVADE SAN DIEGO COMIC-CON
WITH 2ND ANNUAL HER UNIVERSE FASHION SHOW
25 Designers Compete for the Opportunity to Design a Fashion
Collection with Her Universe for Hot Topic
NEW YORK, NY- June 25th, 2015 – The Her Universe Fashion Show, hosted by actress and Her Universe Founder Ashley Eckstein, returns to San Diego Comic-Con 2015 with an all new group of aspiring designers. This year, 25 finalists will present their original “geek couture” designs in the runway show to compete for the opportunity to design a limited edition fandom collection with Her Universe for leading specialty retailer Hot Topic. The 2nd annual Her Universe Fashion Show will take place on Thursday, July 9th at 6pm at the Manchester Grand Hyatt Hotel in San Diego. More than 2,000 fans are expected to attend this exciting runway show celebrating fangirl fashion and pop culture.
The Her Universe Fashion Show is the brainchild of actress Ashley Eckstein. The event not only aims to spotlight fangirl culture but to also support aspiring designers by providing them with a real runway to showcase their one-of-a-kind designs to the world. Two winners – one chosen by the audience and one chosen by a panel of judges, will be awarded the unique professional experience of co-designing a fashion line for Hot Topic retail stores. Guest judges joining the Her Universe 2015 Fashion Show panel include Hot Topic’s SVP of Merchandising and Marketing, Cindy Levitt; singer/songwriter, voice actress and designer, Traci Hines; Manager of Licensing and Merchandising at Sony Pictures Television, Jessica Nubel; and winners from last year’s fashion show, Amy Beth Christenson and Andrew MacLaine. This year, Andrew MacLaine will be designing the on-stage “geek couture” gowns for host Ashley Eckstein. Actress Ashley Tisdale’s company, Blondie Girl Productions, joins the Her Universe 2015 Fashion Show as a production partner. VP Production and Development of Blondie Girl Productions, Jennifer Tisdale, along with announcer Heath Hyche, will be handling backstage coverage, in addition to contributing as audience commentators. Espionage Cosmetics returns as the hair and make-up sponsors for this year’s event.
“We are so excited to return to San Diego Comic-Con with The Her Universe Fashion Show,” said Ashley Eckstein. “Geek Fashion is a trend that’s not going away and once again we can’t wait to celebrate Fangirl Fashion on the runway. You will not want to miss the stunning pieces created by this year’s designers and the audience will participate by picking one of the winners!”
The 25 talented designers competing in this year’s fashion show come from a variety of backgrounds and experiences. They’ll be creating women’s fashion looks based on anything that is celebrated at Comic-Con, original or inspired by popular media. The finalists are:Lauren Andrews, Ericka Angiuli, Kelly Cercone, Laura Desch, Daisy Evans, Jessica Gonzalez, Lindsay Hamilton, Kathryn Henzler, Sarah Henzler, Hannah Kent, Kristin Koga, Harmony Leiker, Belinda Mendoza, Jennifer Newman, Emily Ong, Laura Cristina Ortiz, Leetal Platt, Tara Reich, Adria Sanchez-Chaidez, Amy Scott, Kristi Siedow-Thompson, Sam Skyler, Jesse Thaxton, Oseas Villatoro, and Erica Williams.
“Last year’s winners Andrew and Amy Beth blew us away with the amazing Marvel collection they designed for us,” said Cindy Levitt, SVP of Merchandising and Marketing at Hot Topic. “It truly hit home with the fangirl, as well as our fashion customer and was a fantastic success! We can’t wait to do it again this year!”
Ashley Eckstein, Hot Topic and the Her Universe team encourages attendees to come dressed in their own geek-inspired fashion for a chance to be recognized and win prizes. The Her Universe Fashion Show promises to be an evening of fun fanfare with special announcements you will not want to miss!
All media inquiries including attendance and coverage of the fashion show should be directed to Her Universe publicist Dan Madsen at dmadsen@araca.com.
Her Universe and Hot Topic will also be presenting a special screening of Studio Ghibli’s beloved film Spirited Away on Thursday, July 9th at 9pm at the Horton Grand Theatre in San Diego’s Gaslamp Quarter. Entry to the screening requires a ticket. Drawings for entry tickets at the Horton Grand Theatre will be held on Thursday, July 9th at 9am in the Autograph Area (upstairs in the Sails Pavilion) of the San Diego Convention Center.
Her Universe 5th Anniversary TODAY!
Her Universe – Celebrate Our 5th Anniversary With A FREE GIFT!
Her Universe Celebrates its 5th Anniversary by Giving Back to the Fans!
Via HerUniverse.com:
Dream Your World. Be Your World. Flaunt Your World. Five years ago, those words, and the vision of Ashley Eckstein, helped to launch a trendsetting new company called Her Universe, which broke new ground and popularized “geek fashion” for the women who love all things nerdy. Now considered the leading company for fangirl fashion, Her Universe is flourishing and expanding into new licenses and forms of entertainment. Founded by actress and entrepreneur Ashley Eckstein (the voice of Star Wars’ Ahsoka Tano) and her business partner, The Araca Group, Her Universe has given fangirls a voice in the world of pop culture.
The company is celebrating its 5th anniversary on June 22nd by giving back to the fans that helped put it on the geek map and is borrowing an idea from Willy Wonka’s playbook and his lucky golden ticket. The first 300 customers who place an order at Heruniverse.com on June 22nd will receive a sealed purple envelope which will be randomly placed into each package and sent out to customers anonymously. Inside each purple envelope will be a Her Universe gift card, personally autographed by Ashley Eckstein, of different values starting at $5 all the way up $500. One lucky customer will receive the $500 gift card.
But the fun doesn’t stop there. Ashley is throwing a 5th anniversary party on June 22nd at the Her Universe offices with live stream segments all day via the social media app Meerkat. Fans will be able to have a live Q & A with Ashley and her team, receive a tour of the offices, and get a sneak peek at new upcoming designs. Make sure to follow @HerUniverse on Twitter to find the Meerkat live stream links all day on June 22nd! In addition, for fangirls who missed out on earlier Force-ful designs, Her Universe will re-release three of its original and most popular Star Wars pieces launched years ago.
“I can’t believe Her Universe is already turning 5 on June 22nd,” said Eckstein. “It seems like yesterday when we decided to venture into the unknown, build a community and provide merchandise for fangirls. The odds were stacked against us, but half of all sci-fi and fantasy fans are women and, together, we stepped into the spotlight and our voices were heard. Thank you for all of your incredible support! We are excited to celebrate our anniversary with everyone, so make sure you grab some cupcakes and follow us live.”
“As longtime devoted sci-fi fans,” added Michael Rego, Chief Executive Officer of The Araca Group, “we feel incredibly humbled to work alongside some of the most iconic brands in the world. We are thrilled to develop and produce merchandise that truly speaks to the fans. Looking forward to the next five years!”
To cap off this 5th anniversary summer, Her Universe will be producing, once again, the second annual must-see “geek couture” Her Universe Fashion Show with its partners, Hot Topic and Blondie Girl Productions, for this year’s San Diego Comic-Con. The event, which will offer two winners the opportunity to design a fashion collection with Her Universe for Hot Topic, will be held July 9th at the Manchester Grand Hyatt Hotel in San Diego.
To celebrate the company’s 5th anniversary, Her Universe and Ashley Eckstein are giving back to the fans. Every order placed on June 22nd (the actual anniversary) will receive a purple envelope with a free gift card. One lucky customer will receive a $500 gift card!
