Via Nissannews.com:
Star Wars-themed TV spot highlights Nissan Rogue safety technologies designed to “take on” any galaxy
Other promotional campaign elements revealed, including a numbered, limited-edition collectible helmet that comes with purchase of the 2017 Rogue: Rogue One Star Wars Limited Edition vehicle
Nissan’s Ultimate Access Sweepstakes offers fans a chance to attend the “Rogue One: A Star Wars Story” movie opening at El Capitan Theater in Hollywood
Nissan today unveiled expanded details of its new promotional campaign in support of the upcoming film “Rogue One: A Star Wars Story.” The newly revised 2017 Nissan Rogue compact SUV is the centerpiece of the fully integrated campaign that features Star Wars-themed TV ads, social and experiential content.
As one of five global brands joining with Lucasfilm to launch promotional campaigns for the first-ever standalone Star Wars story, Nissan also debuted today a numbered, limited-edition, full-sized-replica Death Trooper helmet that comes with purchase of the previously announced 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.
“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. “Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan’s industry-leading cars, trucks and SUVs brings.”
The “Battle Tested” TV campaign launching on Oct. 31 includes one 30-second national spot that begins airing on Halloween, as well as a full 60-second hero version of the spot in cinemas and a flight of sales and dealer-engagement ads and that will follow later this fall. The 30-second hero spot takes place in a fictional Nissan test facility where engineers put vehicles through a series of routine safety tests and driving obstacles. This time, however, the Nissan Rogue and its driver are surrounded by Star Wars-themed simulations in the midst of an epic battle. A final test demonstrates the Rogue’s class-leading Forward Emergency Braking with Pedestrian Detection* as the driver navigates through a rugged obstacle course, dodging stormtroopers, rebel fighters and otherworldly debris in the vehicle’s path.
The spot highlights the comprehensive suite of Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian Detection system. Forward Emergency braking with Pedestrian Detection can provide audio and visual display warnings to help alert the driver of a potential frontal collision. If a collision is unavoidable, the feature can engage the brakes to help reduce both the speed of the impact and the severity of the collision. The system is also designed to help avoid or mitigate frontal collisions with pedestrians, using a camera-based system to recognize human shapes.
“Showcasing Nissan’s advanced driver assistance systems in a simulated Star Wars environment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way,” added Tucker. “The message pairs Nissan’s brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter.”
In addition to the regional TV advertising rolling out later this year, the campaign includes robust digital and social content to complement and amplify the “Battle Tested” messaging across all channels.
Launching with the advertising on Oct. 31 is Nissan’s Ultimate Access Sweepstakes. This sweepstakes, which runs Oct. 31 through Nov. 27, gives fans a chance to attend the “Rogue One: A Star Wars Story” opening night at the El Capitan theater in Hollywood. Beginning on Oct. 31, fans may register for a chance to win at NissanUSA.com/StarWarsRogueOne (subject to the official rules listed on this site; no purchase is necessary to enter or win.)