Via Cnbc.com:

Step aside R2-D2 and BB-8, there’s a new droid in town — and he’s coming for your toy sales.

K-2SO (Kay-Tuesso), a reprogrammed Imperial droid now fighting for the rebels in Disney’s new “Rogue One: A Star Wars Story,” is flying off the shelves.
“K-2SO seems to be head and shoulders, literally, above everyone else in terms of popularity,” Steve Evans, design director for Hasbro’s Star Wars line, said during a panel at New York Comic Con in early October.

Versions of the droid appear in several of Hasbro’s “Star Wars” lines, including a Black Series collector toy that sells for about $26.99 at retail.

“Following in the footsteps of R2-D2 and BB-8, we expect K-2SO to be a new favorite among fans,” Hasbro told CNBC. “Droids play an important role in the Star Wars universe and it is our goal to create toys that allow fans to feel like they are immersed in the story themselves.”

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