Via Starwars.com:
THERE’S BEEN AN AWAKENING…IN THE CEREAL AISLE! STARWARS.COM LOOKS AT STAR WARS: THE FORCE AWAKENS BREAKFAST CEREALS FROM AROUND THE WORLD.
Star Wars cereal tie-ins have been around since the early days. But back in the late 1970s, branded cereals with toy premiums were uncommon in most places, and the few countries that offered Star Wars cereal promotions in 1978-1979 were Australia, Canada, the United Kingdom, and the United States. Fast forward to the release of The Force Awakens starting in late 2015, and these same four countries are back at it with cereal promotions for the latest chapter in the Star Wars saga. Today, Star Wars is a global phenomenon and The Force Awakens cereal promotions were found in: Colombia, Chile, Brazil, Belgium, Hungary, Czech Republic, France, Greece, Poland, Romania, Slovakia, Portugal, Russia, South Africa, Spain, Pakistan, Thailand, Mexico, Singapore, Malaysia, Switzerland, Turkey, North Africa, Italy, the Middle East, Azerbaijan, Mongolia, Estonia, Germany, Austria, Taiwan, The Philippines, Kazakhstan, Slovenia, Croatia, and the entire Caribbean and Central American regions. Every inhabited continent on Earth had a Star Wars cereal promotion during the past year, and my worldwide network of Star Wars collecting pals has never been busier finding these gems in their local supermarkets!
General Mills, no stranger to Star Wars cereal promotions as the first licensee to ever offer Star Wars cereals in 1978, introduced a new set of Star Wars-themed cereals in early 2015 in the buildup to The Force Awakens. This marshmallow Star Wars cereal was updated later in the year for the upcoming film with three different character fronts: BB-8, Kylo Ren, and R2-D2. There were multiple variations of these boxes with different cutout out posters on the back and even a Star Wars Celebration sweepstakes. General Mills also offered Star Wars premiums on their classic cereals: Cheerios, Cinnamon Toast Crunch, Cookie Crisp, Honey Nut Cheerios, Trix, Multi-Grain Cheerios, and Reese’s Puffs. The box fronts of several of these featured General Mills cereal characters in Star Wars dress, like the Trix rabbit as Princess Leia. One of the more interesting premiums was a set of six droid viewers in specially marked boxes and a seventh chase BB-8 droid viewer, only available in a Target exclusive version of Cinnamon Toast Crunch
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