Via Forbes.com:

There’s been a lot of chatter about the new Star Wars: The Force Awakens trailer which LucasFilm and Disney unleashed upon the world this Thanksgiving weekend.

Some people thought the 88-second trailer was too short, didn’t reveal enough, and didn’t awaken the hype quite the way they’d hoped.

Others, like myself, thought quite the opposite. For my part, as an avid and long-time Star Wars fan, the trailer was a perfect opening salvo. It did everything it needed to do in less than two minutes.

Here are five reasons why it was the perfect opener for the new trilogy, and the right way to introduce fans to Episode VII, The Force Awakens.

Click below to read the full article.