On January 28, The LEGO Group celebrates the 60th anniversary of the iconic LEGO® brick that has built children’s imaginations to life since its introduction January 28, 1958. To celebrate its milestone, the company is surprising New Yorkers with a larger-than-life LEGO brick model installation in the city’s Flatiron District, the original home of the American Toy Industry, beginning today through Sunday, January 28 at the intersection of 5th Avenue, Broadway, and 23rd Street in Manhattan.

LEGO Master Builders at the company’s Americas HQ in Enfield, Connecticut constructed the 1,200-pound, 10-feet-tall version of what is lovingly known in the LEGO community as a ͞2×4͟– the classic LEGO brick that is two studs across by four studs long – that has inspired millions across the globe to tap into their imaginations and express themselves through creative building. The enormous LEGO brick model, which took Master Builders a total of 350 hours to build, will also pose one simple question to passersby, highlighting the theme of the anniversary celebration: What Will You Build?

By visiting www.lego.com/whatwillyoubuild, fans can find information about a collection of creative building sets commemorating the 60th anniversary, simple building inspiration, and guidance for how to facilitate a building moment that can be shared with the world using the hashtag #WhatWillYouBuild.