Via Starwars.com:
Imagine you’re on the moon of Endor after taking Star Tours Flight 45. Close your eyes and concentrate on your surroundings. You can smell the forest, touch the soft humid soil, and hear the distant song of a lantern bird. Then, suddenly you might find yourself hanging upside down, caught in a booby trap of an Ewok tribe. Welcome to the land of the Ewoks.
The origin of the Ewoks is rather diverse. Story wise, the Ewoks evolved from Wookiees. George Lucas had foreseen that the decisive battle in the Galactic Civil War would take place between the Wookiees and the Empire, but since Chewbacca was too skilled at using technology, Lucas wanted a more primitive species to defeat the Empire. In our own history the origins of the Ewoks can be found in the Vietnam War (1955 – 1975). In that confrontation during the Cold War, the guerrilla Vietcong warriors were a constant threat to the anti-communist soldiers because they knew every inch of the jungles they called home.
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