Via Starwars.com:

In this edition of Collectibles from the Outer Rim, we’re going to connect Star Wars to Hi-C fruit drinks. No, seriously.

Hi-C is still made today, but back in the early ‘80s, that stuff was the proverbial poodoo. And, as anyone reading this site should know… so was Return of the Jedi.

If you were a fan of Luke Skywalker and wild cherry juice, 1983 was a great year. Hi-C ran numerous Return of the Jedi promotions, offering everything from hats to T-shirts. Yes, we were rewarded with Star Wars junk just for drinking fruit punch. What a deal!

Below are two of my favorite premiums from that bygone promotional blitz…

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