The Force was with Walt Disney (NYSE:DIS) stock on Friday as the first trailer for the company’s highly anticipated new “Star Wars” movie hit the Internet, driving shares to a new all-time high.
Disney stock jumped as high as 92.96, up 1.1% from Wednesday’s close. But in afternoon trading the stock was up less than 1%. Perhaps investors realized that the movie, called “Star Wars: The Force Awakens,” doesn’t come out until December 2015.
The 88-second trailer features only glimpses of the seventh movie in the “Star Wars” series. In the trailer, an ominous voice says, “There has been an awakening. Have you felt it?” Then we see clips of Stormtroopers preparing for battle, a roly-poly robot, X-Wing fighters, a hooded figure wielding a new-fangled light saber and Han Solo’s Millennium Falcon being chased by TIE fighters.
The trailer ends with the narrator alluding to the Force, a supernatural power. “The dark side … and the light,” he intones.
It’s the first “Star Wars” movie since Disney acquired Lucasfilm in 2012 for $4.06 billion. The film is being directed by J.J. Abrams, with “Star Wars” creator George Lucas serving as a creative consultant. It is scheduled to open in theaters on Dec. 18, 2015.