Disney figures to bank so much money on Star Wars merchandise this year — maybe $5 billion in sales in the first year — that the company has gone so far as to brand the very day it shows us those toys. “Force Friday” is upon us, when, in the words of the Mouse, “new Star Wars themed merchandise and more will land in our galaxy.” This is to action figures what the Dec. 18 opening of Star Wars: The Force Awakens is to actual, uh, Star Wars movies.
The “unboxing” of the toys began earlier this week. Crammed under Christmas trees this year will be: a Jedi master lightsaber kit ($50), Chewbacca figurines ($20), a Nerf stormtrooper rifle ($40), tie-in sets from Micro Machines and Lego, and a fat-ass Millennium Falcon that’s going to cost parents $120 on the way to blowing their kids’ minds.
Click below to read the full article.
