Via Starwars.com:
They’re rarely mentioned today, but these sets were absolutely ubiquitous in the early ‘80s. I don’t just mean for Star Wars fans, either. So many kid-targeted things had one, from Spider-Man to Strawberry Shortcake. Cartoon characters couldn’t call themselves “big time” until they’d been immortalized as a Presto Magix kit.
Course, the Star Wars sets represented Presto Magix at its peak popularity, and I’m not just saying that because I’m on the right website to say it. There were tons of Star Wars sets available, from boxed versions that were as big as board games, to super small sets that retailed for peanuts.
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