Via Starwars.com:

THE WORLD’S BIGGEST STAR WARS COLLECTION MAKES ITS SMALL-SCREEN DEBUT!
It’s hard enough for me to believe that for nearly a decade I’ve been the curator of the world’s largest collection of Star Wars memorabilia at Rancho Obi-Wan. But working behind the scenes on a national television commercial and KraftStarWarsRoom.com? What are the odds?

Yet there I was in late June on a soundstage in Southern California, taking part in the making of a KRAFT Macaroni & Cheese commercial that’s currently running. My temporary title: specialty prop handler. Hungry Man Productions called us out of the blue in mid‐May asking if we would consider renting some items from Rancho’s collection of more than 300,000 pieces to be used on the set of a TV commercial. The production team visited the museum in Petaluma, California in late May. They took photos and started compiling a mental list of possibilities.

In June, production designer Paul McConnell started emailing us set concepts. I learned that everything started with the story. “The collector is a father of a nine‐year‐old boy and dad has a secret Star Wars room. He’s going to be showing it to his son for the very first time….”

Initially, the concept was that the Star Wars room would have shelves lovingly arranged with vintage and modern toys, high-end prop replicas, action figures, etc. I started pulling items from the collection and arranging them on a bookshelf in my office, taking photos and sending them to Paul.

Then Paul and I started talking about the Dad. Who is he? A casual collector? A completist? Neatnik? Disorganized? As the days passed, the Dad’s personality was becoming clearer. He was a disorganized completist who had a bit of everything. The room was crammed full; every nook and cranny had something in it. I had been curating the set according to how we currently display items at Rancho Obi-Wan. Now what? I started thinking back about nine years ago. And that brought memories of the state of the collection when I first arrived in Petaluma. OK, got it!

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