HASBRO’S TOY LINE FROM STAR WARS: THE LAST JEDI HITS STORE SHELVES AT LIGHTSPEED ON “FORCE FRIDAY II”, SEPTEMBER 1st, 2017
Innovations, Interactive Role-Play and Fan-Favorite Characters Delight Fans of All Ages in Hasbro’s Latest Collection
PAWTUCKET, RI (AUGUST 31, 2017) – Find the Force at the nearest retailer when Hasbro unveils its highly-anticipated new toy line for Star Wars: The Last Jedi on this year’s Force Friday II! The global celebration kicks off with Disney’s Find the Force Augmented Reality (AR) experience, key midnight events at retailers around the world, and the mass unveiling of the latest Star Wars: The Last Jedi products. This epic celebration features Hasbro’s highly anticipated new toy line and expansive collection of figures, role play, vehicles, and more celebrating the debut of Star Wars: The Last Jedi, hitting theaters on December 15.
In addition to its classic expressions of figures and role play, Hasbro’s wide-ranging line of toys will also include innovative and new products. The new FORCE LINK technology combines wearable tech with the beloved characters and vehicles from the Star Wars saga to deliver a play experience that brings Star Wars stories to life like never before. Use the wearable FORCE LINK band to unlock an extensive collection of sounds, phrases, and lights with compatible figures, accessories, vehicles, and playsets in the 3.75-inch line. In addition, the ELECTRONIC PORG PLUSH and R/C HYPERDRIVE BB-8 offer fans fun, interactive play with their favorite Star Wars sidekicks and creatures. Hasbro’s vast new offering also includes highly detailed figures and role play from STAR WARS: THE BLACK SERIES for collectors celebrating fan favorite characters like Rey with key items including the STAR WARS: THE BLACK SERIES DELUXE REY’S SPEEDER (JAKKU) VEHICLE. In addition, Hasbro is offering Star Wars themed NERF blasters, lightsabers, masks, playsets and so much more for fans of all ages.
“Toys and authentic storytelling are a crucial part of the Star Wars universe, and we can’t wait to provide this for our fan community when we launch our most innovative Star Wars toy line yet. It’s incredible that we’ve been a part of the Star Wars legacy for 40 years, and we’re so proud to continue this legacy with Star Wars: The Last Jedi toys being unveiled on Force Friday II,” said Samantha Lomow, senior vice president at Hasbro.
Force Friday II is a global celebration taking place over 3 days to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. Fans are invited to “Find the Force” by participating in a global augmented reality (AR) event mounted at 20,000 retail locations worldwide for Force Friday II weekend (Sept. 1-3). As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
Toys based on Star Wars: The Last Jedi as well as classic Star Wars characters and Star Wars Rebels will be available at 12:01 a.m. on September 1st for Force Friday II. In addition to the product being revealed on Force Friday II, new products will continue to be released throughout 2017 and into 2018 as new information about the movie, the plot, and the characters are revealed.
Hasbro’s Star Wars toy line will be available at most major retailers and at HasbroToyShop.com.
STAR WARS: THE LAST JEDI FORCE LINK Action Figures
STAR WARS FORCE LINK STARTER SET – (Ages 4 years & up/Approx. Retail Price: $24.99/Available: Fall 2017)
STAR WARS 3.75-INCH FIGURE Assortment – (Ages 4 years & up/Approx. Retail Price: $7.99/Available: Fall 2017)
STAR WARS 3.75-INCH DELUXE FIGURE 2-PACK Assortment – (Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI FORCE LINK Vehicles
STAR WARS: THE LAST JEDI CLASS A Assortment – (Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI CLASS B VEHICLE Assortment – (Ages 4 years & up/Approx. Retail Price: $29.99/Available: Fall 20
STAR WARS: THE LAST JEDI RESISTANCE SKI SPEEDER Vehicle – (Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI 3.75-INCH TIE SILENCER Vehicle – (Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI FORCE LINK Playset
STAR WARS FORCE LINK BB-8 2-IN-1 MEGA PLAYSET (with FORCE LINK WEARABLE BAND) – Available in US, UK, Australia, China, and Singapore, (Ages 4 years & up/Approx. Retail Price: $199.99/Available: Fall 2017)
STAR WARS FORCE LINK BB-8 2-IN-1 MEGA PLAYSET – Available in Canada, France, and Spain (Ages 4 years & up/Approx. Retail Price: $179.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI Hero Series Figures
STAR WARS 12-INCH FIGURE Assortment – (Ages 4 years & up/Approx. Retail Price: $9.99/Available: Fall 2017)
STAR WARS 12-INCH ELECTRONIC DUEL FIGURE Assortment – (Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)
STAR WARS 12-INCH INTERACTECH KYLO REN Figure – (Ages 4 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI Role Play
STAR WARS BLADEBUILDERS ELECTRONIC LIGHTSABER Assortment – (Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)
STAR WARS BLADEBUILDERS EXTENDABLE LIGHTSABER Assortment – (Ages 4 years & up/Approx. Retail Price: $9.99/Available: Fall 2017)
STAR WARS BLADEBUILDERS PATH OF THE FORCE LIGHTSABER – (Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI KYLO REN DELUXE LIGHTSABER – (Ages 6 years & up/Approx. Retail Price: $69.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI ROLE PLAY MASKS Assortment – (Ages 4 years & up/Approx. Retail Price: $9.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI FIRST ORDER STORMTROOPER ELECTRONIC MASK – (Ages 5 years & up/Approx. Retail Price: $34.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI NERF Glowstrike Blasters
STAR WARS: THE LAST JEDI NERF GLOWSTRIKE POE DAMERON Blaster – (Ages 6 years & up/Approx. Retail Price: $24.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI NERF GLOWSTRIKE CAPTAIN PHASMA Blaster – (Ages 6 years & up/Approx. Retail Price: $44.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI NERF GLOWSTRIKE FIRST ORDER STORMTROOPER DELUXE Blaster – (Ages 6 years & up/Approx. Retail Price: $69.99/Available: Fall 2017)
STAR WARS: THE LAST JEDI Integrated Play
STAR WARS: THE LAST JEDI ELECTRONIC PORG PLUSH – (Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2017)
STAR WARS HYPERDRIVE BB-8 – (Ages 5 years & up/Approx. Retail Price: $99.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES Action Figures, Vehicles & Figure Expressions
STAR WARS: THE BLACK SERIES 6-INCH Figure Assortment – (Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES 3.75-INCH TITANIUM SERIES Figure Assortment – (Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES CENTERPIECE DARTH VADER Figure – (Ages 14 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES CENTERPIECE LUKE SKYWALKER Figure – (Ages 14 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES DELUXE LUKE SKYWALKER X-34 LANDSPEEDER VEHICLE – (Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES DELUXE REY’S SPEEDER (JAKKU) VEHICLE – (Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES Premium Role Play
STAR WARS: THE BLACK SERIES POE DAMERON ELECTRONIC HELMET – (Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2017)
STAR WARS: THE BLACK SERIES FORCE FX LIGHTSABER Assortment – (Ages Adult/Approx. Retail Price: $174.99/Available: Fall 2017)
STAR WARS: Hasbro Gaming
YAHTZEE DUELS: STAR WARS Edition Game – (Ages 8 years & up/ Players: 2/Approx. Retail Price: $19.99/Available: Fall 2017)
HEAD HINTS: STAR WARS Edition Game – (Ages 7 years & up/ Players: 3-4/Approx. Retail Price: $9.99/Available: Fall 2017)
BATTLESHIP: STAR WARS Edition Game – (Ages 7 years & up/ Players: 2/Approx. Retail Price: $19.99/Available: Fall 2017)