Via deadline.com:

EXCLUSIVE: DreamWorks Animation is deeply engaged in two potentially game changing negotiations that could transform the company — including one with Hasbro to forge a family entertainment powerhouse to be called DreamWorks-Hasbro. The other talks are with Hearst to turn DWA’s AwesomenessTV into a joint venture. We’re told that a DWA and Hasbro deal is at least 60 days off, if it happens. But the two companies are said to have agreed that Jeffrey Katzenberg would chair the combined operation. The Hasbro board visited the DWA campus recently, following a similar visit in late October by Hasbro CEO Brian Goldner and his management team to discuss potential film, TV, and consumer product synergies.

With an eye to combining and beneficially expanding the diversification that both companies have pursued of late, the DWA CEO is said to be looking for Hasbro to pay $35 a share in a potential deal. That would be a 56.5% premium over DWA’s closing price on Wednesday but a hair less than its 52-week high from January of $36.01.

Not that the animation company would reveal anything about any possible talks with anyone. “As a publicly traded company, we don’t comment on rumors and speculation,” a DWA spokesperson told Deadline today of any potential deal with either Hasbro or Hearst. Hasbro says that “as a matter of corporate policy we don’t comment on rumors or speculation.”

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