Via Theverge.com:

On Friday night, Lucasfilm held its Comic-Con panel for Star Wars: The Force Awakens, and it unquestionably stole the convention. Adam Driver and Gwendoline Christie talked about working on the movie for the first time, J.J. Abrams played a behind-the-scenes featurette, and Harrison Ford came out to riff and reminisce with Mark Hamill and Carrie Fisher. It was basically the ultimate Star Wars event — and that was before Abrams announced that all 6,500 people in Hall H were then going to be attending a secret Star Wars concert with the San Diego Symphony orchestra. (Lightsabers were included.)

We were there for both events, and while it’s all good times for the faithful, it’s a slightly different proposition for people like us that are covering these things. We’re supposed to remain impartial — not only from promotional voodoo, but from the reality distortion field that comes with putting that many people that love one thing all in one place. But by the time fireworks began lighting up the sky, we couldn’t help it: we were swept up in the moment like everyone else.

We immediately began talking: how did this end up being good? Was there something legitimate about the experience, despite it being a massive promotional event designed to hype a movie that’s still five months away? And if that was true for the concert, what did it say about the “immersive experiences” and installations that make up the rest of Comic-Con’s promotional wonderland?

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