Marvel has announced via a press release that comic book stores will have the option to throw official launch parties with exclusive items to celebrate the release of the all-new “Star Wars” #1. The launch parties will take place at participating local comic shops when the debut issue arrives on January 14, 2015.
As stated in the release, every retailer that enlists will receive a “Star Wars” Party Kit from Marvel, containing exclusive promotional materials including exclusive variants, promotional buttons, cake toppers and more. The list provided in the release includes;
Star Wars #1 Invitational Postcards
Star Wars #1 Promotional Pins
Star Wars #1 Skottie Young Lithographs
Star Wars #1 John Tyler Christopher Sketch Party Variant
Retailers wishing to participate have until December 8 to opt-in and secure their promo items and exclusives. More information will be made available to comic shops via the Marvel Mailer.
“Star Wars” #1 marks the return of the franchise to Marvel Comics after almost twenty years; the publisher’s last “Star Wars” comic was released in 1986. The new “Star Wars” title will be written by Jason Aaron and feature art by John Cassaday. In addition to the exclusive party variant, the issue will feature alternate covers by Alex Ross, Joe Quesada, Sara Pichelli, Bob McLeod and Skottie Young.
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