Via Starwars.com:

EARN A COVETED STAR WARS BADGE THROUGH COURAGE, VALOR, OR $3.00 PLUS POSTAGE.
Buttons and patches have long been a very colorful and visual way to display your love of the Star Wars saga, and back in the days of the Official Star Wars Fan Club and Bantha Tracks magazine you had the chance to collect both. Let’s step back a few decades and look at the buttons and patches available to kids of the first Star Wars generation.

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