Via Starwars.com:

As many fans know, each film in the original Star Wars trilogy was immortalized as a Topps trading card set. These were standard-sized trading cards — no different from baseball cards, save for the fact that all of the outfielders looked suspiciously like stormtroopers.

Less remembered are these Empire Strikes Back Giant Photocards, also made by Topps. Arriving in 1980, each pack included only one card.

How did they get away with single-card packs, you wonder? Well, these cards were much larger, and glossy in ways that regular trading cards hadn’t yet achieved. In effect, you weren’t buying a “card” as much as a tiny poster!

Believe it or not, packs retailed for just 20 cents. (And even after adjusting for 2015 inflation, they’d still be under 60 cents!) I certainly don’t remember what 20 cents “felt like” in 1980, but by any objective measure, that’s dirt cheap. Just imagine going home with five packs for a single dollar bill!

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