Via Starwars.com:

When the Star Wars “Special Editions” hit theaters in 1997, the associated thrills went far beyond just seeing our favorite movies return to the big screen. Those films were a collective signal that Star Wars — as a brand — was back in a big way.

By then, even casual fans were aware that new Star Wars movies were on the way, but for us diehards, the excitement ran so much deeper. Actually, “excitement” isn’t even the right word. “Relief” might fit better.

After spending so many years surviving on scraps and memories, we now had a firm guarantee of several years’ worth of all-new Star Wars madness filled with movies and collectibles and magazine covers — even random appearances by Chewie at major awards shows.

For me, the biggest marker of this paradigm shift lied in… well, tacos.

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